BROOKE LYNN PHETTHONGSY
Brooke Lynn Phetthongsy is a graphic designer with a focus on packaging design and a growing interest in brand identity. With a foundation in marketing, her approach to creative work is shaped by an understanding of the consumer, guiding her decisions beyond a surface level of aesthetics. Her work combines playful and friendly visuals with minimal qualities, resulting in designs that are engaging and purposeful.
AGRARIAN
Agrarian is a concept label in collaboration with McHenry County College’s Agricultural Department. The design is inspired by the theme of agriculture and the farming cycle.
YULU FOODS
Yulu Foods is a packaging rebrand intended to expand the audience towards the Gen Z market. The redesign aims to showcase the more playful and modern side of bubble tea.
BEEJU
Beeju is a sibling inspired golf brand that strays away from the traditional and exclusive aesthetic of golf. The new modern approach is designed to make golf feel approachable and enjoyable for beginners.
LITTLE BITES
Little Bites is a small hand-held publication that highlights the history and flavors of macarons. The playful, yet modern, layout is designed to be a quick and enjoyable read.
